Prof. Dr. Philippe Baecke is an Associate Professor at Vlerick Business School and Adjunct Professor at Trinity Business School (Ireland) with a strong expertise in big data analytics. He teaches in Master, MBA and executive programmes in multiple countries such as Belgium, the Netherlands, Ireland, Hong Kong, etc. From a research perspective, Philippe focuses on improving business insights by creatively incorporating new data types, such as geographical and social network data. His research has been published in several peer reviewed journals such as Decision Support Systems, International Journal of Production Economics, Expert Systems with Application and others. Over the past years he has assisted several companies, both on a strategic and operational level, with their big data strategy and projects.