Peter Gardus is a digital marketing professional with a passion for data analysis in a digital marketing context. He spend 5 years at IBM advising C-level executives and working with large datasets. In the past three years he has been advising enterprise level clients in Ireland on Digital Marketing Analytics and Reporting as a consultant. He is currently leading Digital Marketing in a market research technology start up in Berlin, Gemany. He is an adjunct teaching fellow at Trinity Business School delivering a module on Digital Analytics.