Dr. Norah Campbell
Associate Professor in MarketingRoom 203
norah.campbell@tcd.ie
01 896 3609
Norah Campbell is a lecturer in critical marketing. Her teaching is in marketing theory, and science and technology studies. Her research interests are in nano-bio-info-cogno markets, and climate change. This work has been published in both science journals (Nature Nanotechnology) and social science journals (Science, Technology and Human Values).
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Norah Campbell graduated with a PhD in Marketing from Dublin Institute of Technology, and an undergraduate degree in French and German from Trinity College. Her research is interdisciplinary, and her current projects are on images of bacteria in advertising history, and measuring the level of terror surrounding global warming. Her work is co-written with philosophers, psychologists, scientists and film theorists and is directly concerned with capitalism’s role in gender, class, health, and educational inequality.
Norah serves on the editorial boards of the Journal of Macromarketing, and Consumption, Markets and Culture.
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The Food System Needs a Revolution, not Tinkering Around Edges by the Ultra-Processed ProducerUltra-processed products have little or no intact food remaining in them with much-praised industry led reformulation doing nothing effective about this, writes Norah Campbell, Associate Professor in Marketing. -
Obesity myths and the harm they causeTo address obesity, we need to re-think some of the fundamental misconceptions about eating, choice and marketing, says Dr. Norah Campbell in this editorial in the Irish Times. -
McDonald's is a social and healthcare burden – whatever its charity PR might indicateIreland's cost of obesity is predicted to reach €5.4 billion by 2030. Trinity Business School's Dr Norah Campbell comments on the nature of McDonald's charity connections in The Conversation. Read article here. -
How capitalism ruined our relationship with bacteriaCo-authored by Dr Norah Campbell and Cormac Deane, they review the representation of bacteria in marketing and popular culture as a vehicle for our own fears. Read the article here. -
Delays to junk food marketing codes of practice 'disgraceful'The Irish Heart Foundation has branded the Department of Health delays in finalising mechanisms for codes of practice governing the marketing of junk food to children as 'disgraceful'. Dr Norah Campbell contributes to the Irish Times article by stating that a link between food marketing and over-consumption has been proven. -
Climate Change is not a problem'Thinking of climate change as a 'problem' has not gotten us very far' - Dr Norah Campbell and Dr Gerard McHugh explain the rhetoric behind the title of their recent research article in Organization Studies. -
Voluntary codes to restrict advertising of 'high fat sugar salt' foodsIn response to obesity levels, new voluntary codes of practice restricting the advertising and marketing of food and non-alcoholic drinks have been announced. Assistant Professor Norah Campbell warns that they may actually have the opposite effect than those intended by government. Read Irish Times article here. -
Marketing is Killing Us (Part II): The case of fashionWhen we buy a pair of jeans, sunglasses, or trainers, we are never buying for ourselves, but for others. Dr Norah Campbell, in the second part of her three part series in Village Magazine, explores the hidden but damaging impact of marketing practices. -
Speculative Realism and Climate ChangeNorah Campbell takes part in the The Field Day Podcast, Field Day is a public culture institution founded in 1980 by Brian Friel, Stephen Rea, Seamus Heaney, Seamus Deane, Tom Paulin, Davy Hammond and Tom Kilroy, in order to publicise Irish cultural and intellectual life. Professor Campbell talks about climate change and the speculative philosophy of Quentin Meillassoux. -
The Health Halo - Marketing is killing usIn part 1 of a three part series Assistant Professor of Marketing, Norah Campbell looks at the impact Marketing has on our bodies; where does personal responsibility end and corporate responsibility begin? -
There´s nothing technological about technologyTechnology is not just a tool for humans to use to get things done more quickly, but a force that reveals reality. Norah examines posthumanism in this short video.
- Food marketing and obesity
- Nano-bio-info-cogno markets
- Posthumanism
- Climate change and psychology
- Future market dynamics, specifically anti-fragility, autoimmunity, hyperobjectivity and exponentiality
1. Campbell, Norah, Gerard McHugh and Paul Ennis (2019) ‘Climate Change is Not a Problem: Speculative Realism at the End of Organisation’, Organization Studies, vol. 40, 5: (725-744)
2. Campbell Norah, Cormac Deane and Padraig Murphy (2017). The Sounds of Nanotechnology Nature Nanotechnology , 60:(606-610)
3. Campbell, Norah and Cormac Deane (2018) ‘Bacteria and the Market’ Marketing Theory
1. OOO: OOOH!
Campbell, Norah (2015) in Robin Canniford and Domen Bajde (eds.) Assembling Consumption: Researching Actors, Networks and Markets London: Routledge
2. Signs and Semiotics of Advertising
Campbell, Norah (2013) in Jonathan Schroeder, Sam Warren and Emma Bell The Routledge Companion to Visual Organisation London: Routledge
3. Marketing and the Quality of Life
Campbell, Norah and Aidan O’Driscoll (2013) in Alex C. Michalos (ed.) Encyclopaedia of Well-Being and Quality of Life Berlin: Springer Verlag
- BU4550 Advances in Marketing Theory and Practice
- BU7214 Science, Technology and Markets
- BU7402 Technological Entrepreneurship