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Kristian Myrseth
Associate Professor, Trinity Business School


Kristian Myrseth is an Associate Professor in Behavioural Science and Marketing. He joined TCD in September, 2016, having previously held appointments at the University of St Andrews and ESMT European School of Management and Technology. He holds an AB in Economics from Harvard ('04) and a PhD in Managerial and Organisational Behaviour from the University of Chicago, Booth School of Business ('09).

Kristian's research focuses on behavioural decision making and judgment, spanning the disciplines of social-cognitive psychology and economics. His research has explored self-control, altruism, and cooperation, and a more recent program investigates risk perception and consumer finance. His work has appeared in a wide range of international journals, including the Proceedings of the National Academy of Sciences, Psychological Science, Experimental Economics, Journal of Economic Psychology, and Judgment and Decision Making.

Publications and Further Research Outputs

Peer-Reviewed Publications

Heimer, R. Z., Myrseth, K. O. R., & Schoenle, R. S., YOLO: Mortality beliefs and household finance puzzles, Journal of Finance, 2018 Journal Article, 2018

Myrseth, K. O. R., Wollbrant, C., Cognitive foundations of cooperation revisited: Commentary on Rand et al. (2012, 2014), Journal of Behavioral and Experimental Economics, 69, 2017, p133 - 138 Journal Article, 2017 DOI

Bouwmeester, S., Verkoeijen, P. P. J. L., Aczel, B., Barbosa, F., Bègue, L., Brañas-Garza, P., Chmura, T. G. H., Cornelissen, G., Døssing, F. S., Espín, A. M., Evans, A. M., Ferreira-Santos, F., Fiedler, S., Flegr, J., Ghaffari, M., Glöckner, A., Goeschl, T., Guo, L., Hauser, O. P., Hernan-Gonzalez, R., Herrero, A., Horne, Z., Houdek, P., Johannesson, M., Koppel, L., Kujal, P., Laine, T., Lohse, J., Martins, E. C., Mauro, C., Mischkowski, D., Mukherjee, S., Myrseth, K. O. R., Navarro-Martínez, D., Neal, T. M. S., Novakova, J., Pagà, R., Paiva, T. O., Palfi, B., Piovesan, M., Rahal, R-M., Salomon, E., Srinivasan, N., Srivastava, A., Szaszi, B., Szollosi, A., Thor, K. Ø., Tinghög, G., Trueblood, J. S., Van Bavel, J. J., van't Veer, A. E., Västfjäll, D., Warner, M., Wengström, E., Wills, J., Wollbrant, C. E., Registered replication report: Rand et al. (2012), Perspectives on Psychological Science, 12, (3), 2017, p527 - 542 Journal Article, 2017 DOI

Kocher, M. G., Martinsson, P., Myrseth, K. O. R., Wollbrant, C. E., Strong, bold, and kind: Self-control and cooperation in social dilemmas, Experimental Economics, 20, (1), 2017, p44 - 69 Journal Article, 2017 DOI URL

Myrseth, K.O.R., Wollbrant, C.E., Models inconsistent with altruism cannot explain the evolution of human cooperation, Proceedings of the National Academy of Sciences of the United States of America, 113, (18), 2016 Journal Article, 2016 DOI

Myrseth, K.O.R., Wollbrant, C.E., Commentary: Fairness is intuitive, Frontiers in Psychology, 7, (May), 2016 Journal Article, 2016 URL

Myrseth, K.O.R., Wollbrant, C., Depletion Influences Restraint, But Does It Influence Conflict Identification? Expanding on Osgood and Muraven (2015), Basic and Applied Social Psychology, 37, (5), 2015, p292-293 Journal Article, 2015 URL

Myrseth, K.O.R., Wollbrant, C., Less cognitive conflict does not imply choice of the default option: Commentary on Kieslich and Hilbig (2014), Judgment and Decision Making, 10, (3), 2015, p277-279 Journal Article, 2015 URL

Myrseth, K.O.R., Riener, G., Wollbrant, C.E., Tangible temptation in the social dilemma: Cash, cooperation, and self-control, Journal of Neuroscience, Psychology, and Economics, 8, (2), 2015, p61-77 Journal Article, 2015 URL

Martinsson, P., Myrseth, K.O.R., Wollbrant, C., Social dilemmas: When self-control benefits cooperation, Journal of Economic Psychology, 45, 2014, p213-236 Journal Article, 2014 URL

Myrseth, K.O.R., Wollbrant, C.E., A theory of self-control and naïveté: The blights of willpower and blessings of temptation, Journal of Economic Psychology, 34, 2013, p8-19 Journal Article, 2013 URL

Martinsson, P., Myrseth, K.O.R., Wollbrant, C., Reconciling pro-social vs. selfish behavior: On the role of self-control, Judgment and Decision Making, 7, (3), 2012, p304-315 Journal Article, 2012 URL

Morewedge, C.K., Gilbert, D.T., Myrseth, K.O.R., Kassam, K.S., Wilson, T.D., Consuming experience: Why affective forecasters overestimate comparative value, Journal of Experimental Social Psychology, 46, (6), 2010, p986-992 Journal Article, 2010 URL

Myrseth, K.O.R., Fishbach, A., Self-control: A function of knowing when and how to exercise restraint, Current Directions in Psychological Science, 18, (4), 2009, p247-252 Journal Article, 2009 URL

Myrseth, K.O.R., Fishbach, A., Trope, Y., Counteractive self-control: When making temptation available makes temptation less tempting, Psychological Science, 20, (2), 2009, p159-163 Journal Article, 2009 URL

Non-Peer-Reviewed Publications

The Dieter's Dilemma: Identifying When and How to Control Consumption in, editor(s)Dubé, L., Bechara, A., Dagher A., Drewnowski, A., Lebel, J., James, P. and Yada, R. Y. , Obesity prevention: The role of brain and society on individual behavior, 2010, pp353 - 363, [Fishbach, A., Myrseth, K.O.R.] Book Chapter, 2010 URL



American Finance Association

Society for Consumer Psychology

Society for Judgment and Decision Making