Helen Marks divides her professional life between consulting and academia. She is an Adjunct Assistant Professor at Trinity Business School, teaches at the Irish Management Institute and has taught in the Dublin Institute of Technology and National College of Ireland. She has lectured in brand management, marketing, advertising, strategic management and research methods at undergraduate and postgraduate level.
She is a skilled business professional with a depth of experience across management and marketing disciplines working with blue chip, multinational and indigenous companies. Her expertise was built through working in many sectors including: food & drink; services; distribution; telecoms; FMCG; technology; education and media. Through her management and consultancy work she has worked with some of the country’s and world’s greatest organizations and brands including: Coca-Cola; Danone; ESB; Ford; Johnson & Johnson; KBC Bank; Kerry Foods; Ogilvy; Procter & Gamble; Tesco; Unilever; and Vodafone. She was a board director of the Advertising Standards Authority of Ireland, the Institute of Advertising Practitioners in Ireland, and the Advertisers Association of Ireland.
Helen holds a BSc in Food and Management Science from Kings College, University of London, an MSc in Marketing from the University of Manchester, and a PhD in Strategic Management from Trinity College Dublin. Her research interest focuses on the nature and evolution of brands and their impact on industry-level change.