Gavin has been working in digital marketing for 15 years, with vast experience in search marketing, data analytics, e-commerce and digital marketing strategy. For many years he has helped to define effective future PPC, SEO, display, content, e-commerce, conversion optimisation, digital strategy and social direction for businesses across most sectors.
Clients have included Bord Gáis, Bus Éireann, The Irish Times, AIB, Newstalk, Danone, Heineken, Three Mobile, Mazda, Dominos Pizza, AXA Insurance, 123.ie, The Irish News (NI), Amazon, DIT, Sunway Holidays, Oxfam, Gaiety Theatre, Aer Lingus, Hilton Hotels, Full Tilt Poker, Ford, TV3, DCU, DIT, UCD, Dublin Business School, Tayto, the HSE, 98FM, Today FM, MyHome.ie, Daft.ie and many more.
He is also a known conference speaker, lecturer, podcast guest, media source, guest blogger, amongst many other things in the area of digital marketing. He has worked for Yahoo!, O2, as well as a number of major digital agencies. He is currently Head of Digital Performance for Friday.ie.