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Dr Francesca Di Pietro

Assistant Professor in Business Strategy

Room 414
francesca.dipietro@tcd.ie
01 896 8226


Francesca Di Pietro is Assistant Professor in Business Strategy. Her main research interests are in the areas of entrepreneurship and entrepreneurial finance, with a specific focus on new funding tools available for early-stage ventures, such as crowdfunding.

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Francesca Di Pietro is Assistant Professor in Business Strategy at Trinity Business School, Trinity College Dublin. Before joining Trinity College she was a Postdoctoral research fellow at LUISS Guido Carli University in Rome, Italy. She has been visiting scholar at Aalto University in Finland, HEC School of Management in Paris, and Cass Business School in London. She holds a Ph.D. in Management and Business Administration from University G. d’Annunzio, Pescara.

Her main research interests are in the areas of entrepreneurship and entrepreneurial finance. Her research looks at the crowdfunding phenomenon from different perspectives, exploring the benefits of crowdfunding as a tool for open innovation in new ventures, and how behavioural mechanisms (e.g. perception of time), cultural factors (e.g. multilingualism, religion), and linguistic style of crowdfunding pitches influence individuals’ willingness to risk investing in venture capital and crowdfunding projects, and, therefore, fund-raising success.

Awards:
Best Emerging Scholar Paper Award – 2nd World Open Innovation Conference, Santa Clara, Silicon Valley, CA Haas School of Business, University of California, Berkeley

    Dr Di Pietro's main research interests are in the areas of entrepreneurship and entrepreneurial finance, with a specific focus on new funding tools available for early-stage ventures. Her research looks at the crowdfunding phenomenon from different perspectives, exploring the benefits of crowdfunding as a tool for open innovation in new ventures, and how behavioural mechanisms (e.g. perception of time), cultural factors (e.g. multilingualism, religion), and linguistic style of crowdfunding pitches influence individuals' willingness to risk investing in venture capital and crowdfunding projects, and, therefore, fund-raising success.
  • Crowdfunding
  • Early-stage financing
  • Culture
  • Geography

 

1. Crowd Equity Investors: An Underutilized Asset for Open Innovation in Startups
Di Pietro, F., Prencipe, A. and Majchrzak, A. (Winter 2018) Crowd Equity Investors: An Underutilized Asset for Open Innovation in Startups, California Management Review, 60/2,  pp43-70.

For a full list click here

 

    1. Fundraising across digital divide: evidences from charity crowdfunding
    Di Pietro, F., Spagnoletti, P. and Prencipe, A. (2018)  In Lazazzara, A., Nacamulli, R.C.D., Rossignoli, C. and Za, S. (Eds.), Organizing in the digital economy. At the interface between social media, human behaviour and includison:1-10. LNISO - Springer.

    2. 'Deciphering Crowdfunding'
    Di Pietro, F. (2018) In Rosati, A., Lynn, T. and Cummins, M. 'The Fintech Ecosystem and Technology Innovation', Palgrave Macmillan, forthcoming.

    For a full list click here