Skip to main content

Trinity College Dublin, The University of Dublin

Trinity Menu Trinity Search

Ms. Sarah Browne
Assistant Professor, Trinity Business School


Sarah Browne is an Assistant Professor of Marketing and Strategy in Trinity Business School, and is Programme Director for the MSc. Marketing in Trinity Business School. She completed her PhD in the Dublin Institute of Technology, College of Business.Sarah teaches on both undergraduate and postgraduate programmes. Her work has been published in the Journal of Marketing Management, Journal of Business Strategy and Irish Marketing Review. She has presented peer-reviewed conference papers at several international conferences including Academy of management, Academy of marketing, Strategic management society, European group for organisation studies, and the world social marketing conference. Her co-authored paper on apocalyptic preparation practices, risk and consumption, was recently awarded the prestigious accolade of Most Innovative Paper at the 2018 Academy of Marketing Conference. She has also worked on bespoke market and consumer research projects for major clients in the airline and hospitality industries in Ireland.

Publications and Further Research Outputs

Peer-Reviewed Publications

Campbell N., Mialon M., Reilly K., Browne S. & Finucane F., How are frames generated? Insights from the industry lobby against the sugar tax in Ireland, Social Science and Medicine, 264, 2020, p113215- Journal Article, 2020 DOI

Norah Campbell, Gary Sinclair and Sarah Browne, Preparing for a world without markets: legitimising strategies of preppers, Journal of Marketing Management, 2019 Journal Article, 2019 URL

Fiona Grouse, Sarah Browne, Norah Campbell, The efficacy of voluntary codes of practice in relation to the advertising and marketing high fat, salt and sugar foods to children, World Social Marketing Conference, Edinburgh, Scotland, 4 June 2019, 2019 Conference Paper, 2019

Sarah Browne, Pamela Sharkey Scott, Vincent Mangematin, Patrick Gibbons, Shaking up business models with creative strategies: when tried and true stops working, Journal of Business Strategy, 2018 Journal Article, 2018 URL

Sinclair, G., Campbell, N. and Browne, S., "Bunker Down: Using game-based simulations to investigate consumer-object attachment in catastrophic risk settings", Consumer Culture Theory Conference 2018, University of Southern Denmark, Odense, Denmark, 28th June 2018, 2018 Conference Paper, 2018 URL

Campbell, N. Sinclair, G., and Browne, S., "Apocalyptic objects: The Bug-out Bag as an Emblematic Object of Extreme Preparation" , Academy of Marketing Conference 2018, University of Stirling, Scotland, July 2018, 2018 Conference Paper, 2018 URL

Browne, S. Sharkey-Scott, P. Mangematin, V , "Commotion, conflict and chaos: How top managers allocate their attention to get strategy done", European Group for Organizational Studies, Copenhagen Business School, Denmark, July 2017, 2017 Conference Paper, 2017 URL

Browne, S. Sharkey-Scott, P. Mangematin, V , Ownership for Openness in Strategy Implementation., European Group for Organizational Studies, The American College of Greece, Athens, July 2015, 2015 Conference Paper, 2015 URL

Sarah Browne, Pamela Sharkey Scoot, Vincent Mangematin, From Strategy Making to Strategy Shaping: Middle Managers' Divergent and Convergent Activities in Shaping Strategy, Academy of Management Proceedings, Academy of Management , Vancouver, British Columbia, Canada, Aug 7 2015, 1, 2015 Conference Paper, 2015

Browne, S., Sharkey-Scott, P., Mangematin, V., Lawlor, K. and Cuddihy, L., Adapting a book to make a film: how strategy is adapted through professional practices of marketing middle managers, Journal of Marketing Management, 30, (9-10), 2014, p949 - 973 Journal Article, 2014 URL DOI

Browne, S. and Cuddihy, L., Questioning the Currency of Marketing Planning Today, Irish Marketing Review, 21, (1 & 2), 2011, p49 - 57 Journal Article, 2011 URL

Non-Peer-Reviewed Publications

Sarah Browne , Social marketing workshop, HSE Tobacco Free Ireland 2020, HSE, Dublin, January, 2019, HSE Invited Talk, 2019

Research Expertise


My areas of research interest seek to broadly explore the role and influence of marketing beyond commercial contexts, focusing on the interrelationship between marketing and society (for example, I am currently engaged in several research studies on public policy and marketing; food marketing and the obesogenic environment, data monetisation and privacy concerns; marketing and consumption- risk and escaping the marketing, "dark" side of marketing- dark tourism marketing; and social marketing.



Reviewer for European Journal of Marketing

External Examiner for Level 9 Postgraduate Taught Programme, Technological University Dublin 2017-present

Awards and Honours

Academy of Marketing Conference Award- Most Innovative Paper 2018


Member of International Social Marketing Association (ISMA) 2018 – present