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Ashish Kumar Jha

Associate Professor in Data Analytics
Room 204
01 896 8464



Ashish Kumar Jha is an Associate Professor in the field of Business Analytics at Trinity Business School. He holds a PhD in Information Systems and his research revolves around the areas of technology innovation and social media analysis. Ashish uses statistical and analytical techniques to understand how firms and consumers interact on social platforms and its effects for both firms and their consumers. 

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Ashish has lived and worked in multiple countries. He joined Trinity Business School in 2019. He was, earlier employed at Rennes School of Business in France where he taught courses on Information Systems, Business Analytics, and Social Network Analysis.  Before France he was based in India where he was based at S.P. Jain Institute of Management and Research in Mumbai where he taught modules on Big data analytics and data visualization to MBA and executive MBA students. He received his PhD from Indian Institute of Management in Calcutta in India in field of Management Information Systems. Ashish holds a Bachelor’s degree in Electronics and Communication Engineering.

Ashish’s research focuses on two broad strands of work in broader Information Systems discipline. These are technology innovation and Digital Transformation, and Business analytics focussing on content analysis and its impact on consumer and firms. His work utilizes both secondary data based statistical analysis as well as controlled experiments. Ashish has also worked on case study based methods. His papers have been published in many top journals of the field including Journal of MIS (listed in FT list of preferred journals), Information and Management, International Journal of Production Economics, Communications of AIS among others. He has also presented his work at numerous top conferences of field including International Conference on Information Systems, European Conference on Information Systems, Decision Sciences Institute Annual Meeting, Informs Annual Meeting among others. Ashish also serves as ad-hoc reviewer and associate editor for various conferences and journals including International Conference on Information Systems, European Conference on Information Systems, Pacific Asia Conference on Information Systems, European Journal of Information Systems, Information and Management, Decision Support Systems, Expert System with Applications, Decision Sciences, International Journal of Production Economics, Computers in Human Behavior, Journal of Organizational Computing and E-commerce etc. Ashish has been a part of research groups working on robotic process automation in IT services industry and jointly holds multiple patents in the field of IT services management and optimization. He has also worked closely with businesses and advised them as well as written teaching cases on firms like Microsoft, Bosch, Wipro etc.

Ashish is involved in teaching students at various levels. He has taught courses on information systems and business analytics at all levels including Undergraduates and masters. He has also conducted doctoral seminar courses in field of information systems theory. He has also conducted executive training sessions in field of digital transformation and data visualization. He was a member of numerous administrative and research committees throughout his career including recruitment committee, doctoral committee, and scientific committee at Rennes School of Business and Doctoral Committee at SP Jain Institute of Management and Research.

  • Social Media and Impact on Firms
  • Web Content Analysis and Consumer Insights
  • Technology innovation and Digital Transformation
  • Business Analytics
  • Big Data and Network Analytics


1. Conflict and Development: A Headquarter Intervention View of IT Subsidiary Evolution
Jha, Ashish Kumar and Bose, Indranil., (2019). Communications of Association of Information Systems.

2. Social Influence on Future Review Sentiments. An Appraisal- Theoretic View
Jha, Ashish Kumar and Shah, Snehal., (2019). Journal of Management Information Systems.

3. What’s Good for Business Growth: Implications of Innovativeness and Price Sensitivity for Firms in Developing Countries
Rajibul Hasan, and Ashish Kumar Jha., (2018). Strategic Change.

4. Excessive Use of Online Video Streaming Services: Impact of Recommender System Use,
Rajibul Hasan, Ashish Kumar Jha, Yi Liu., (2017). Psychological Factors, and Motives, Computers in Human Behavior.

1. Social Knowledge Management: Enabling Giant Leap to the Future
in Jha, Ashish Kumar and Varun JainHarnessing Social Media as a Knowledge Management Tool. IGI Global, 2016.

2. Innovation Styles, Processes and their drivers: An organizational perspective
in Jha, Ashish Kumar and Indranil Bose Technology, Innovation and Enterprise Transformation., IGI Global, 2014.

3. Bosch: A case of Product Innovation
Jha, Ashish Kumar , Haritha Saranga, Indranil Bose, and Saikat Lahiri IIM Calcutta Case Research Center, IIM Calcutta Case Research Center, 2016.

4. Microsoft IT India: a journey in business model transformation
in Bose, Indranil , Ashish Kumar Jha, and Havovi JoshiIIM Calcutta Case Research Center, IIM Calcutta Case Research Center, 2014.

  • BU11530 Quantitative Methods for Business
  • BU7704 Business Analytics