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Minister of State meets the winners of Trinity Business School’s government research project competition

Five teams presented to senior management from Microsoft Ireland and the government on a diverse range of digital government services.

November 29th, 2018

Minister of State with responsibility for eGovernment, Patrick O’Donovan T.D., met with the winners of Trinity Business School’s government research project competition today.

As part of the Masters in Digital Marketing Strategy, students were tasked with gathering information from the public on their use of, appetite for, and access to online government services. The students investigated life stage events such as ‘working in Ireland’ and ‘registering to vote’ and described the citizens’ experiences of the various processes. Their research will contribute to the ‘Enabling Digital Ireland’ initiative led by the Office of the Government Chief Information Officer (OGCIO) - which aims to identify Ireland’s strengths and weaknesses in its journey to become a leading digital nation.

Twenty research projects were submitted covering a diverse range of government services from paying tax on your first job, to applying for a driving licence and getting married. The five best teams of students were then selected to present to a panel of judges at today’s final in The Royal Irish Academy, before the winning team members were awarded a prize from both the Minister of State and Microsoft.

The judging panel included Barry Lowry, Government CIO along with Frank O’Donnell Public Sector Lead and Kieran McCorry National Technology Officer from Microsoft Ireland. Team 5, which included students Felicia Berg, Sarah El Alj, Erin Engelson, Shahinaz H’Midouche and Anna-Sofia Mehes, were named the winners of the competition for their project on the registering to vote government service.

Projects such as this provide an important opportunity for members of the public to input directly into shaping matters which affect them and their communities. This in turn helps the Minister to deliver on his commitment in the eGovernment Strategy 2017-2020 - to explore ideas and suggestions from citizens as part of efforts to ensure Ireland remains a leader for eGovernment.

Minister O’Donovan said:
“We were very impressed with the Trinity MSc students’ research projects and the level of detail presented on citizen life event journeys. It was interesting to see how the citizen experience in Ireland compares to that in other countries. It is essential that the Public Service continues to develop digital services to meet the needs and expectations of our people; in other words our services should be consistently easy and convenient to use. If we are going to claim that our digital government services are user-centred then it is essential to ask the citizens themselves and let them input into our future plans and designs. This research on our citizens’ experiences of using digital services is a key step to improving our delivery of Government services.”

MSc in Digital Marketing Strategy Programme Director Laurent Muzellec added:
“The competition has been an amazing opportunity for our students to make a positive impact towards society and showcase their abilities. It’s testament to the live action learning which is at the heart of Trinity Business School.”

Find out more about the MSc in Digital Marketing Strategy here.