MSc in Marketing
This intensive programme is designed to equip students with the skills they need to succeed in their choice of marketing career. Students will learn key marketing specialisms such as strategy and branding as well as developing skills in the areas of communication, planning and analysis, social media marketing and data analytics.
92% rate of employment post-graduation.*
Programme at a Glance
- Start Date: September 2019
- Duration: 12 months
- Delivery: 12 taught modules. You will be assessed through a mixture of written exams and continuous assessment
- NFQ Level: 9
- Ranked 1st in Ireland and 5th in Western Europe for Marketing (Eduniversal, 2018)
- Ranked 1st in Ireland, 11th in Europe and 14th in the world (QS Masters In Marketing Rankings, 2019)
Analytical and practice-based training is delivered by expert faculty and executives from top multinationals, such as Google and Microsoft. This programme has a strong industry focus and provides corporate connections to the marketing and digital marketing industries, the headquarters of which are located just minutes away from the campus.
Our highly interactive lessons provoke discussion and give opportunities to develop communication and negotiation skills, deal with real-life case studies, work in small groups for assignments, take active part in digital and analytical simulations, as well as attend regular seminars with speakers working in all aspects of marketing practice and thought.
*Student survey respondents who were seeking employment and are in employment 6 months after graduation. Class of 2016/17.