MSc in Digital Marketing Strategy
Students will be introduced to the overall digital marketing ecosystem focusing on the skills you will need to effectively plan, design and implement strategies that add value to organisations.
Ranked 1st in Ireland, 1st in Western Europe, and 1st in the world for E-Business and Digital Marketing (Eduniversal 2021)
Programme at a Glance
- Start Date: September 2022
- Duration: 12 months
- Delivery: 12 taught modules. You will be assessed through a mixture of written exams and continuous assessment
- NFQ Level: 9
- Ranked 1st in Ireland, 1st in Western Europe, and 1st in the world for E-Business and Digital Marketing (Eduniversal 2021)
MSc Digital Marketing Strategy focuses on digital design and user experience as well as the digitalisation of interactions between paying customers, free users and business to understand how corporations do business in a digital world. Students will also learn how to master specific tools such as Google Adwords, Analytics, Facebook Insights, HubSpot tools and will be encouraged to undertake additional professional certification with those companies.
The programme has a strong industry focus & partnership approach with digital and marketing companies in Dublin, home to the tech and start-up hub of Europe called the ‘Silicon Docks.’ Guest lecturers and speakers include former and current executives from multinational companies including Google, Facebook, Twitter, HubSpot and Microsoft.