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Key Dates

Programme at a Glance

  • Start Date: September 2019
  • Duration: 12 months
  • Delivery:  16 taught modules and choice of electives. Teaching includes a mix of lecturers, guest speakers, live action learning, projects and workshops
  • International Residency Weeks:  Belgium (included in course fee), Brazil (optional) and South Africa (optional)

Class Profile

  • Average Age: 31
  • Average Work Experience: 6 years
  • Number of Nationalities: 10
  • Ratio of Women to Men: 48:52

Modules and Module Descriptions

Michaelmas Term
Hilary Term
Trinity Term
Leadership and Professional Development Leadership and Professional Development Leadership and Professional Development
Induction Week in Belmullet (compulsory) Elective Week* or Residential Week in Belgium (April). Module: Negotiating for Value Elective Week* or Residential Week in Brazil (May). Module: Management in Emerging Economies
Entrepreneurship Operations Strategy Elective Week* or Residential Week in South Africa (June). Module: Management and Sustainability
Business in Society Financial Statement Analysis Business Analytics
Fundamentals of Accounting Strategic Management Strategic Human Resource Management
Corporate Financial Management Marketing Strategy Company Project: Scaling Project with SME
Economics for a Global Market Company Project: Strategic Project with MNC Company Project: Strategic Project with MNC
Management & Organisation    
Company Project: Social Entrepreneurship with NGO    

*Electives include:

NB - Timetable and modules are subject to change.

Module Descriptions

Leadership and Professional Development

This module provides a platform for students to develop their Signature Approach to Sustainable Leadership through the medium of experiential and action learning. Having completed this module, students should be able to:

  • Describe sustainable leadership and the attributes of a high-performance team;
  • Evaluate the role of leadership and teams in the performance of organisations;
  • Determine the challenges facing today’s leader and provide examples of how their leadership skills and knowledge will overcome them;
  • Critically apply the tool and techniques from the module, along with reflective insights gained to strengthen their leadership understanding and capabilities;
  • Reflect on personal and professional growth and demonstrate how reflection has been central to the development of their leadership model and approach to teamwork;
  • Create and communicate their signature approach to sustainable leadership and illustrate how their leadership works in practice and integrates a sound knowledge of the appropriate literature.

Professor: Melissa Sayer


This module seeks to provide an understanding of the fundamentals of entrepreneurship and enable participants to independently evaluate and create a commercially viable business plan.

The module also provides an introduction to strategic analysis models and frameworks & is designed to feed into the Strategic Management module in Hilary term as well as connect with the Entrepreneurial Finance module, Scaling Project, Social Entrepreneurship Project and Strategic Company Project.

Having completed this module, you should be able to:

  • Critically engage with the premise of the entrepreneurial lifecycle where entrepreneurship is not just limited to new venture creation but rather throughout the life of any organisation in terms of innovation, creative and disruptive strategy.
  • Understand the fundamentals of entrepreneurship frameworks and the analytical tools & models used in strategic business planning.
  • Critically engage and evaluate Lean Start-Up principles and new venture canvassing techniques.
  • Source information from a variety of primary and secondary sources, analyze and interpret the data and be prepared to correlate them into a coherent business plan.
  • Explore and articulate key elements of entrepreneurial business modelling such as finance, monetisation of a business concept, competitive mapping, customer research and the development of differentiation and competitive advantage.  
  • Engage in the process of developing a pitch presentation for a new venture and develop the skills required for effective communication of a proposal.  
  • Defend assumptions and recommendations related to a new venture and / or business plan proposal.  

Professor: Michael Flynn

Business in Society

This course aims to explore the continuous political and social pressures that businesses operate under together with the social impact of business and the role it plays in society. It looks at the social pressures and threatening forces that continuously face business managers as well as the opportunities that exist for business.
Having successfully completed this module, the student should be:

  • Sensitized to the diverse set of issues involved in the business – society relationship and debate
  • Able to understand the role of ethics and corporate social responsibility in modern business
  • Equipped to question and critically evaluate the impact of business activities and behaviour on society
  • Able to discuss the market and non-market and shared value issues involved in building a firm’s strategy
  • Able to create and implement strategies and policies that are consistent with good corporate governance and good corporate citizenship

Professor: Grainne Madden

Fundamentals of Accounting
This module provides a working knowledge of the fundamentals of financial and management accounting. Having completed this module, you should be able to:

  • Communicate effectively in financial language
  • Understand the key components of balance sheets, income statements and cash flow statements
  • Identify the financial implications of day to day and strategic management activities and decisions
  • Construct financial statements and do projections in support of business plans
  • Identify the deficiencies in accounting statements and understand the impact of accounting standards on them
  • Undertake financial analysis of financial statements and identify key trends in performance and financial position of commercial undertakings
  • Understand the impact of operating and financial leverage on the performance and financial position of business enterprises
  • Identify the optimum financial structure for different enterprises
  • Apply costing & pricing techniques to optimize value for the business

Professor: Hilary Hough

Corporate Financial Management
The finance function is a critical aspect of any organisation.  The success or failure of a firm may be influenced significantly by how it manages its’ finances. Having completed this module, you should be able to:

  • Explore the concept of financial management and its importance to organizations
  • Appraise capital investments through the use of appropriate methods and techniques
  • Understand the relation between risk and return and the importance of managing this relation in corporate decision-making
  • Use financial mathematics, statistics, excel routines and pricing techniques to value bonds, stocks and other risky assets
  • Understand the basic elements of investment, financing, capital structure and dividend decision processes
  • Explain how businesses create value.

Professor: Jenny Berrill

Economics for a Global Market

This module aims to provide an introduction to best practice modern economics. It outlines those elements of the subject that contribute to informed citizenship and good quality business decision-making in the context of changing global, European and national economic environments.
Having completed this module, you should be able to:

  • Explain and apply basic economic terminology;
  • Formulate and address economic and public policy issues using the language and approach of economics;
  • Articulate economic reasoning and results to others.

Professor: Frank Barry

Management and Organisation

This module sets out a broad contextual & historical perspective on the field of management and organisation, and specifically through detailed examination of organisation design and its contribution to the overall capability of the business. Having completed this module, you should be able to:

  • Appreciate the historical and theoretical basis of organisation design and development and their context in terms of value and contribution to organisational life.
  • Demonstrate a systematic understanding of organisation structures, functions and performance in both theory and practice
  • Characterise different organisation types with their respective contexts, structures and management styles, and explain their characteristics, strengths and weaknesses.
  • Apply models analytically and diagnostically, to identify and apply available design options regarding organisational structures and relationships.
  • Processes and systems that need to be in place to maintain such structures and relationships, and evaluation of same.

Professor: John Quilliam

MBA Social Entrepreneurship Project

The purpose of the MBA Social Entrepreneurship Project (SEP) is to provide an opportunity for MBA teams to apply their business skills and knowledge to a challenge faced by a Social Enterprise (SE).

Having successfully completed this module, the student should be able to:

  • Critically evaluate the concept of social entrepreneurship in the field;
  • Investigate a business related issue with a social entrepreneur, and apply a solution to the problem that takes into account the social mission of the enterprise;
  • Understand some of the key characteristics of social entrepreneurial organisations and the unique operational challenges they face.

Professor: Sheila Cannon

Operations Strategy

This module takes a detailed look at the decisions managers need to make about operational activities. Having completed this module, you should be able to:
• To define and to describe the field of operations strategy
• To Identify and to understand the working of manufacturing and service firms from an operations perspective
• To conduct relevant analyses of operational and managerial situations and scenarios
• To apply key concepts in the field of operations strategy such as process, capacity, quality, development, improvement, focus
• To communicate conclusions and recommendations in a professional manner
• To work effectively as an individual in a team focused on reviewing the performance of an operation

Professor: Sinead Roden

Financial Statement Analysis
The success of business enterprises is measured by their financial performance and their financial strength. Financial statements provide the key to understanding that success. This module is built around the analysis of the financial reports of international businesses across range of industries.
On successful completion of this module the student should be able to:

  • Evaluate a company’s financial performance using common-size income statements.
  • Illustrate and interpret the components of the assets, liabilities and equity sections of the balance sheet, and discuss the uses of the balance sheet in financial analysis.
  • Demonstrate how the cash flow statement is linked to the income statement and the balance sheet.
  • Compare and contrast cash flows from operating, investing and financing activities.
  • Explain how day-to-day operational decisions are reflected in the financial statements of a firm.
  • Compute the cost of equity and debt capital from data in financial statements and perform simple valuations of equity.

Professor: Gerard McHugh

Strategic Management

The module is designed to develop strategic leadership capabilities through the exploration of models and frameworks that take a holistic perspective on the organisation. Having completed this module, you should be able to:

  • Differentiate between corporate, business and functional strategies
  • Appreciate the complexities involved in the strategy process
  • Evaluate the different strategic challenges facing profit seeking organisations and not-for-profit organisations.
  • Develop competitive and corporate strategies for a given organization
  • Critically apply various strategic management concepts and techniques
  • Understand strategic change processes from a complex systems perspective

Professor: Paul Ryan

Marketing Strategy

This subject is concerned with understanding the principles of marketing strategy and with acknowledging the changing nature of marketing in the digital era. Having completed this module, you should be able to:

  • Acknowledge and address the complexities involved in planning and implementing on organization’s marketing strategy
  • Understand the core marketing strategies of competing through managing customer relationships, managing customer service, branding and managing innovation.
  • To be competent in the use of various digital marketing techniques and tactics as well as a full appreciation of the key issues within digital marketing strategy development and implementation.
  • To identify, and know how to address, the key decisions facing marketing managers and marketing decision makers.
  • To practice the discipline of analysing marketing problems or opportunities, identifying and evaluating alternative solutions and implementing marketing plans.

Professor: Dr. Laurent Muzellec

MBA Strategic Company Project

The purpose of the MBA Strategic Company Project (‘the Company Project’) is to provide a vehicle for MBA teams to apply their business and leadership skills through addressing a strategic challenge faced by the host (partner) organisation; generally a large, complex  company or organisation operating in a dynamic environment. Having successfully completed this module, the student should be able to:

  • Undertake detailed scanning of the external environment including macro-industry, competitor, market and customer analyses
  • Undertake a thorough analysis of the host organisation’s internal environment
  • Critically assess a business-related issue with the host organisation, and apply a solution to the problem that takes into account the strategic intent, capabilities, resources, mission, values and culture of the organisation, inter alia.
  • Critically evaluate the strategic situation facing the host company, and propose an array of suitable remedies or counter-measures, suggesting the preferred course of action.

Professor: Dermot Duff

Business Analytics

This module provides a high-level understanding of the main concepts associated with data analytics and how decision makers use analytics to formulate and support them solving business problems and to communicate the analysis to the management team. Having successfully completed this module, the student should be able to:

  • Formulate business problems into analytics model
  • Understand concepts and methods needed for data analytics
  • Apply data analytics methods (descriptive, predictive and prescriptive) in a spreadsheet environment
  • Communicate analysis conclusions and recommendations in a professional manner.

Professor: Stephan Onggo

Strategic Human Resource Management

This module provides participants with frameworks, concepts, tools and practical advice on how to develop an aligned human resource strategy and practices that will support and enable the delivery of business strategy. Having completed this module, you should be able to:

  • Build a culture which will dominate your organisation’s marketplace
  • Diagnose cultural functionality and dysfunctionality
  • Define the behavioural requirements for successful implementation of strategy
  • Architect a best practice staffing process
  • Design a best practice performance management process
  • Architect a best practice total reward system
  • Structure an effective and competent HR function
  • Use competency frameworks as an integrative HR management tool
  • Select and develop talent, manage performance and engage others

Professor: Fergus Barry

International Business

This module develops the manager’s critical awareness of the issues and challenges associated with the development and implementation of strategy and processes from an international perspective. As a graduate you will better equipped to apply concepts and skills across multiple overseas operations in your project work.
Having successfully completed this module, the student should be able to:

  • Appreciate the evolving competitive context of International Business (IB).
  • Recognize the factors that distinguish IB from domestic business transactions
  • Understand the interrelatedness of issues that impinge on management decision-making in the international environment
  • Grasp that learning opportunities for companies and their managers can be gained from involvement in the conduct of international operations
  • Apply concepts and skills relevant to the formulation and implementation of strategy across multiple overseas operations including;
  1. Identifying and acting on new opportunities
  2. Linking and leveraging those pockets of entrepreneurial initiative
  3. Articulating and inspiring others to follow

Professor: Paul Ryan

Digital Business and Big Data Strategy

This course will provide a framework to successfully implement analytics and Big Data in an organization.Having successfully completed this module, the student should be able to:

  • Develop an analytical strategy for an organisation
  • Manage a big data team and project
  • Identify analytical techniques and technology for specific business cases
  • Adjust the processes and culture in their company in such a way that it facilitates data driven decision making
  • Communicate with data scientists and data engineers

Professor: Philippe Baecke

Entrepreneurial Finance

This module has the objective of reviewing the financial, control and investment opportunities faced by rapidly growing companies in entrepreneurial settings. The objective of study is to consider and select financing vehicles which are appropriate to securing the organisations’ money requirements and to understand and analyse the issues in the institutional framework in which those decisions take place.
Having completed this module, you should be able to:

  • Analyse various sources of financing, including short and long term debt, subordinated capital and venture capital/equity.
  • Have a comprehensive understanding of public versus private financing, on and off balance sheet capital and tax orientated financing.
  • Compare the selection and trade‐offs of financing vehicles with company progress and market conditions.
  • Analyse different institutional regimes and the reasons for particular anomalies in the financing of small and growing enterprises.

Professor: Bill Cockrum

Corporate Finance in Practice

The module provides an introduction to corporate finance and application of theory to problems relevant to managers. Having completed this module, you should be able to:

  • Identify Sources of finance
  • Understand financing techniques
  • Opportunity identification
  • Cash flow financing and analysis
  • Value a corporation

Professor: Sean Melley

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