Business Growth Programme
Description
Dates: TBC
Duration: 6 days
Schedule: 9am– 5.30pm
Format:
Location:
Tuition Fees: €3,000
Who is this programme designed for?
The course is designed for senior executives in SMEs who are looking to scale their business through export growth.
Entry Requirements:
Applicants will meet the following criteria: turnover of €500k to €25m; 10-50 employees and engaged in developing new products or entering new markets. We are looking for progressive companies, supportive management, good products and good geographical spread.
Selection Process:
Applicants will be selected on the basis of meeting the criteria as determined by a selection panel chaired by Trinity Business School.
What does the Business Growth Programme offer to participants?
Participants engage in intensive classes, case study sessions, seminars, guest talks and workshops. A key attribute of the programme is the mentored project where participants will be able to translate their learning from the programme into a value added commercial outcome for their business. Each participant will work on an export and scaling based project for their business in a way that has tangible and measurable benefit for their organisation.
Programme
The six-day course is delivered over three sessions.
Modules:
Topics covered on the course include:
· Approach to Business Analysis and Strategic Planning;
· Organisational Design Issues for Export and Scaling;
· Finance for Scaling and Export;
· In-market Competitor Analysis;
· In-market Customer Analysis;
· Scaling and Export Business Modelling;
· Marketing;
· Sales (including direct and indirect channel management).
Each participant on the programme is assigned a Business Performance Coach who will visit them on-site at their place of business between programme sessions to facilitate the design and development of their business growth project.
All participants on the course receive a Business Growth Programme certificate upon completion and are inducted into Trinity Business School’s alumni network.
Course Assessment
Successful completion will be on the basis of completion and submission of the project.