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Digital Marketing Strategy for Leaders 


Overview

Dates: 11th, 12th and 13th November 2020

Duration: 3 days

Schedule: 9am – 5.30pm

Format: in person/online

Location:

Tuition Fees: €2,500

Who is this programme designed for?

Leaders who require a greater understanding of Digital Strategy in their role. A broad range of professionals across IT, finance, HR, entrepreneurship, innovation, marketing and business administration would greatly benefit from this programme.

What does the programme Digital Marketing Strategy for Leaders offer to participants?

Having completed the course participants will have a strong understanding of the different digital tools and techniques. They will have gained the necessary skills to guide the development of effective digital strategies and to oversee the optimisation of digital marketing.

Programme

Understanding how to guide the development of effective digital strategies and how to oversee the optimisation of digital marketing activities is a critical skill set for today’s strategic business leaders.

Ireland has gained a status of special significance in the global digital economy with eight of the top ten global information technology companies having a significant presence in the country, helping to make Ireland the second largest exporter of computer and IT services in the world. This statu

global research and practice in the digital economy, notably in the fields of digital marketing and online advertising. Global leaders such as Google, Facebook, LinkedIn, Microsoft and Twitter all have European Headquarters in Dublin and the forging of strong links between academia and industry will facilitate and foster research and education initiatives in the emerging field of digital marketing.

Modules:

· Developing a Digital Strategy

· Understanding the Digital Landscape

· Understanding the Digital Consumer

· Understanding Digital Tactics

· Understanding Digital Effectiveness

Lecturers:

Laurent Muzellec

Eamonn O'Raghallaigh