Digital Strategy for Leaders
Course dates: 30th October, 31st October, 1st November, 2019
Duration: 3 days
Understanding how to guide the development of effective digital strategies and how to oversee the optimisation of digital marketing activities is a critical skill set for today’s strategic business leaders.
Ireland has gained a status of special significance in the global digital economy with eight of the top ten global information technology companies having a significant presence in the country, helping to make Ireland the second largest exporter of computer and IT services in the world. This status primes the country and its academic institutions to be at the centre of global research and practice in the digital economy, notably in the fields of digital marketing and online advertising. Global leaders such as Google, Facebook, LinkedIn, Microsoft and Twitter all have European Headquarters in Dublin and the forging of strong links between academia and industry will facilitate and foster research and education initiatives in the emerging field of digital marketing.