Brand Management Excellence
- To be confirmed
Duration: 3 days
Course Information: Brand helps your customers and other key stakeholders to understand who you are and what they can expect from you. Brands permeate modern economies and are one of the most complex and exciting areas in business. Strong brands are one of a company’s most valuable assets, so effective brand management is crucial to long-term organisational success, particularly in this digital era.
Brand Management Excellence positions brand as a central part of business strategy. Brand practitioners and academics who are experts in their fields have tailor-made this course for senior business decision makers (marketing and non-marketing professionals) who need to understand how brands are created, protected, extended, and managed to compete effectively and grow with greater profitability. Any executive who needs to understand this essential element of a company’s business strategy is encouraged to partake in this course. It explores the measurement of brand value and brand’s role in organisations in the context of transformation.
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