'Industry-Academia Conversation Series' hosted by the Trinity Centre for Digital Business and Analytics

Date: 07 Feb - 07 Feb 2023
Time: 11:00 - 12:00
Venue: Room 322, Trinity Business School or Online

Trinity Centre for Digital Business and Analytics presents another event in its In Conversation with Academic Leaders series.

We will be hosting Dr. Jose Benitez from EDHEC Business School to give a research seminar and interact with staff and students in the Business School.  The title of the presentation is “Impact of social media technologies on new product development performance: Theory and empirical evidence

Dr. Benitez is one of leading scholars in the field of information systems and extensively works on technology impact and digitalization in firms. He is a senior editor in many top tier journals of the field and is one of the foremost experts in the field of PLS methodology.

His detailed Bio and the abstract of the talk are provided below:


New product development (NPD) performance can be attributed to developing products that match customers' needs. With an unprecedented explosion in social media technologies, with a different nature than other IT systems, social media users can interact with firms to share information to develop products that match customers' needs. This study introduces and conceptualizes the concepts of social media capability and social knowledge co-creation. Social media capability is the firm's ability to select, manage, and leverage internal (e.g., Meta Workplace) and external (e.g., Twitter) social media to support business activities. Social knowledge co-creation refers to the new knowledge joint creation between firms and employees and customers using internal and external social media. Integrating the IT-enabled organizational capabilities perspective with the social media affordances literature, we propose a research model on the impact of social media capability and social knowledge co-creation on NPD performance. We hypothesize that social media capability can enable firms to co-create internal knowledge between employees, functional departments, and business units via internal social media and external knowledge with customers via external social media. We also argue that social knowledge co-creation with employees and customers helps develop a portfolio of NPD dynamic capabilities: market orientation, coordination capability, absorptive capacity, collective mind, and business flexibility. The research model was tested on a sample of large European firms using a combination of survey and secondary data. We find that social media capability enhances NPD performance by enabling firms to co-create knowledge with employees and customers and developing NPD dynamic capabilities.


Jose Benitez is a Full Professor of Management Information Systems at EDHEC Business School, France. His research interests cover the impact of digitalization on companies and individuals, and the development of theory and quantitative research methods in Information Systems (IS) research. His research has been published in about 50 papers in leading journals such as MIS Quarterly, Journal of Operations Management, Journal of Management Information Systems, Journal of the Association for Information Systems, European Journal of Information Systems, Journal of Information Technology, Information & Management, Decision Support Systems, Decision Sciences, and Journal of Business Research. Jose was recognized as an Association for Information Systems (AIS) Distinguished Member Cum Laude in July 2021 and received the AIS Sandra Slaughter Service Award in December 2022. He currently serves as a Senior Editor of the European Journal of Information Systems, Information & Management and Decision Support Systems and as an Associate Editor of the Journal of the Association for Information Systems. He serves as an Editorial Review Board member for Information Systems Research. In addition, Jose has served as a Guest Editor of Decision Sciences. His teaching interests and instructional expertise cover managing digital business transformation, digital innovation, the business value of digital technologies, IT management, IT strategy, theory development, and quantitative research methods in IS research at Ph.D., Executive MBA, Global MBA, MIM, and BBA. Jose is a passionate speaker who enjoys working with students, colleagues, and executives to positively impact the business world and society. He has also provided consulting services and worked on IT development and digital transformation projects with many leading companies worldwide. Jose can be contacted at jose.benitez@edhec.edu.


This event is funded (partly) by the FAHSS Visiting Professorships and

Fellowships Benefaction Fund.


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