Why use social media?
Social media enables Trinity to connect and engage with its broad range of audiences at home and around the world, by interacting with people through social media profiles. Through these platforms we can inform our stakeholders about campus life, events, Trinity’s impact in Ireland and abroad, research breakthroughs, as well as student, staff and university awards.
|Benefits for the university||Benefits for staff|
There are a wide range of social media platforms. Which ones you use may depend on your area, audiences and objectives. Currently, Trinity is active on Facebook, Twitter, Instagram, Tik Tok and LinkedIn to engage with all our audiences and stakeholders including current students, prospective students, staff, peer institutions, funding and research agencies and the wider world.
Social media supports the following university activities:
|Drawing traffic to our website||Research dissemination|
|Staff recruitment||Telling our story|
|Identity awareness||Customer service tool for our student and staff|
Get to know your social media platforms
Facebook is the largest social media site around, with over two and half billion people using it every month, almost a third of the world’s population. There are more than 65 million businesses using Facebook Pages and more than six million advertisers actively promoting their business on Facebook.
Number of active users per month: 2.7 billion approximately
Instagram is a photo and video sharing social media app which is part of the Facebook empire. It allows you to share a wide range of content such as photos, videos, Stories, and live videos. It also has IGTV which allows you to share longer-form videos.
This photo sharing social networking app enables people to capture moments with their camera, convert them into works of art, post them and also share to other popular social networking sites, such as Facebook and Twitter.
Number of active users per month: 1 billion approximately
Twitter is a social media site for news, entertainment, sports, politics, and more. What makes Twitter different from most other social media sites is that it has a strong emphasis on real-time information — things that are happening right now. Another unique characteristic of Twitter is that it only allows 280 characters per post. It’s often used as a customer service channel by many businesses and organisations.
Number of active users per month: 330 million approximately
LinkedIn is a professional social media site where industry experts and organisations share content, network with one another, and build their brand identity. It has also become a place for businesses and individuals to establish their thought leadership and authority in their sector and attract talent to their company.
LinkedIn is easily one of the most popular professional social networking sites or apps and is available in over 20 languages. It is used across the globe by all types of professionals and serves as an ideal platform to connect with different businesses, locate and hire ideal candidates, and more. It boasts over 400 million members.
Number of active users per month: 675 million approximately
Tik Tok is a popular rising social music video application that allows its users to share funny short videos. Currently the world’s most downloaded app, it has many elements including stickers, filters, augmented reality and sharing features.
Number of active users per month: 550 million approximately