Billy Shortall.
The Yeats sisters, Elizabeth, and Lily (Susan) depicted above on an advertisement postcard c. 1905 by their sister-in-law Mary Cottenham Yeats. The card shows Elizabeth carrying books and Lily Yeats holding an embroidered garment as they set out to build a female Arts and Crafts enterprise with Evelyn Gleeson at the anticipated dawn of a new Independent Ireland.
Elizabeth ran the hand printing press. With her brother William as editor, the press produced important Irish revivalist literature. Additionally, Elizabeth worked with several Irish artists, key among them her brother Jack, to produce hand-coloured prints, cards, bookplates, and the illustrated series A Broadside. Lily managed the embroidery department. The Yeats sisters separated from Gleeson in 1908 and continued their areas of production nearby in their new venture Cuala Industries. Both were female enterprises and almost exclusively employed and trained young women as assistants in producing artefacts adhering to arts and crafts principles. Elizabeth was a woman of her time, a time of increasing female agency, politically, socially, and in the workplace. A contested and complex history was lived through her Press.
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