Brain Health Films
Currently there are 150 million Europeans aged over 50. Population ageing is forecast to attain unprecedented levels in Europe over the next 50 years. The term “Silver Tsunami” has been used to describe the potential impact on society and health services of this increase. One of the greatest challenges of an ageing population is failing mental function and this has been recognised as a major obstacle to independent living.
As web-based and mobile technologies transform communication there is an need to reach out via these media to engage the over 50s. We aim to harness these communication tools to encourage the over 50s to play an active role in their health. Currently the main reason over 50s adults use the internet is to search for advice about their health.
We have the expertise to translate scientific information into useable, practical information, suitable for web-based and mobile devices, presented in fun, entertaining bite-sized chunks suitable for digestion by the general public. Not only will this raise awareness, but by using films that can be viewed on the internet the information is presented in a novel, entertaining and easy to access way.
Researchers: Sabina Brennan PhD