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Postgraduate

Digital Marketing Strategy (M.Sc)

1 Year Full Time

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Trinity Business School has developed very close links with the world’s leading digital companies and offers students a great opportunity to gain experience from the best in the industry. Leading digital experts teach several modules in the programme to ensure that our content remains at the cutting edge of digital strategy best practices.

A Programme Focusing on Digital Strategy

The MSc in Digital Marketing Strategy introduces students to the overall digital marketing ecosystem and gives them the necessary skills to effectively plan, design and implement strategies that add value to organisations. The programme includes a specialisation in digital design and user experience, where non-technical students get a comprehensive review of the key technologies required to design, build and execute digital marketing strategies. The course also considers the digitalization of interactions between paying customers, free users and business actors to comprehend how corporations do Business (and “make money”) in a Digital world. A digital marketing implementation module will invite participants to undertake professional certifications such as Google AdWords certificate (advanced) and Google analytics certificate.

The course comprises of a variety of core taught modules and numerous elective taught modules. Visit the course website for more information: https://www.tcd.ie/business/msc/digital-marketing-strategy

The course is assessed via a combination of assigned coursework, written examination, and a dissertation.


Course Options

1 Year Full Time

Course Url

https://www.tcd.ie/business/msc/digital-marketing-strategy/

Course Director

Professor Laurent Muzellec

Telephone Number

+353-1-896 4299

Course Email

business.masters@tcd.ie

Next Intake

September 2017

Closing Date

30th June 2017

Admission to the course is competitive, and is normally restricted to graduates who have achieved an upper second class honours degree or better.   


Apply

To apply, click on the relevant Apply Link below

Course Director

Professor Laurent Muzellec

Next Intake

September 2017

Closing Date

30th June 2017