BU4501 Strategic Management: Theory and Practice
(15 ECTS credits)
Module Content/Outline:
- Strategy was first introduced in BU1510 and since then the concept has arisen throughout other business modules taken. This module builds on and integrates the material previously covered and focuses on providing an in-depth treatment of issues relating to strategic management.
- The theoretical contribution to the field of disciplines such as economics, sociology and psychology will be examined as will the key debates that currently occupy the field.
- The external environment of the organisation will be studied within the context of the broader business/society relationship.
- Intensive use of the case method will ensure a deep understanding of issues relating to strategic analysis, choice/decision-making and implementation.
Lecturer(s):
Dr Jim Quinn
Learning Outcomes:
On successful completion of this module students should be able to:
- Articulate the role of strategy in the modern organization using the basic vocabulary of strategy
- Explain the characteristics of strategic decisions and what is meant by strategy and strategic management, distinguishing them from operational management
- Incorporate learning from other subject areas into the strategy paradigm
- Grasp and engage with the theories/frameworks and key debates within the strategy field.
- Critically evaluate the strengths and limitations of the field’s theoretical frameworks and models.
- Apply strategic management models and frameworks to business situations
- Demonstrate how strategic priorities vary by level: corporate, business, and operational
- Display an awareness of the implications of the business/society relationship for the strategic manager.
Lectures &Tutorials/Contact hours:
1 x 1hr. plenary lecture per week and 1 x 1 ½ hr. small group case seminar every two weeks
Recommended Texts/Key Reading:
The module will draw from a diverse range of sources and as such no individual text will suffice. However, the following text will provide a useful nucleus for the module and you should buy it:Johnson, G., K. Scholes and R. Whittington (2011). Exploring Corporate Strategy: Text and Cases. 8th edn. Prentice Hall.
Assessment:
- Written assignments, case studies; projects and business simulations will be used in the assessment process
- There will be a mixture of individual and group work
- Assessment will take place during both Semester 1 & 2. The resultant tests or course work will account for 50% of overall grade
Dates for submission:
Semester 1: Friday of Week 9 by 12 noon
Semester 2: Friday of Week 9 by 12 noon
Penalties for late submission
5% for each working day late, or part thereof.
Students unable to submit a term assignment for medical reasons must produce a medical certificate to the School of Business Studies office within three working days of the missed submission date. Certificates received after that time will not be accepted.
Examination:
1 x 3-hour examination - 50% of overall grade