BU3600 Innovation, Entrepreneurship and New Venture Development
(10 ECTS credits)
Module Content/Outline:
This module introduces students to the interdisciplinary and multifaceted field of innovation and entrepreneurship. By incorporating both theoretical and applied elements to the module content and its delivery, the aim is to provide an understanding of the principles and various facets of innovation and entrepreneurship. It uses academic literature and research to define the concepts and provide an understanding of the theoretical underpinnings and frameworks in this field of study. Coinciding with this, a more applied focus is also maintained particularly in terms of planning and establishing a new venture as well as assessing the innovation performance of established organisations.
Delivered over two semesters, the module draws on textbooks, academic articles, cases, practical examples and exercises. Significantly, students have the opportunity to research, develop and plan their own business idea with the aim of producing a full business plan. Students will be required to research their idea by collating and analysing data from a variety of sources and presenting this in a business plan.
Lecturer(s):
Professor Majella Giblin
Learning Outcomes:
On successful completion of this module students should be able to:
- Articulate a sound knowledge of the theories, principles and various facets of innovation and entrepreneurship.
- Demonstrate an understanding of the tools and techniques for planning, developing and initiating a new business venture
- Conduct methodical research and analysis on a business idea, and present a business idea
- Demonstrate an understanding of the key processes of innovation management within organisations
Recommended Texts/Key Reading:
To be advised
Lectures & Tutorials/Contact hours:
1 x 1-hr plenary lecture per week and 1-hr small group tutorial (workshop) every two weeks
Assessment:
Individual and group assignments
Dates for submission:
To be advised
Penalties for late submission:
5% per day or part thereof.
Submission deadlines are not negotiable. Students unable to submit a term assignment for medical reasons must produce a medical certificate to the School of Business office within three working days of the missed submission date. Certificates received after that time will not be accepted.
Examination:
1 x 3hr examination