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Trinity College Dublin, The University of Dublin

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Helan Marks

MARKSHE@tcd.ie

Helen Marks has over 25 years’ experience to director level across a range of blue chip, multinational and Irish companies.  Her extensive knowledge of creating, developing and leveraging brands has been a central theme of her career.  She has worked in many sectors including food and drink, services, retail and distribution, telecommunications, semi-state organizations, FMCG, technology, charities and media.
Through her management and consultancy career Helen has worked with some of the country’s and world’s best-known organizations and brands including Coca-Cola, Ford, Johnson & Johnson, KBC Bank, Kerry Foods, Procter & Gamble, Tesco, Unilever, and Vodafone. She was a board director of the Advertising Standards Authority of Ireland, the Institute of Advertising Practitioners in Ireland, and the Advertisers Association of Ireland.

Helen holds a BSc in Food and Management Science from Kings College, University of London, an MSc in Marketing from the University of Manchester, and a PhD in Strategic Management from Trinity College Dublin.  Her research interest focuses on the nature and evolution of brands and their impact on industry-level change.