News

New Book: Kotler, K, Keller, K., Brady, M , Goodman, M., and Hansen T., (2012) Marketing Management, 2nd Edition, Pearson, London.

Dr Mairead Brady on the European Edition of Marketing Management. This book is the world’s bestselling Marketing textbook, and it is the biggest textbook ever published by Pearsons in Europe, in terms of scope, sales, and revenue.