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Timetable and Modules


Michaelmas Term
Hilary Term
Trinity Term
International Business Strategy, Theory International Entrepreneurship Dissertation

Global Brand Management

International Business Strategy, Practice

Research Methods

Cross Cultural Management

 

Economics for Global Markets

International HRM  

Electives (choose three in total over two terms)

NB - Timetable and modules are subject to change.

Module Descriptions

International Business Strategy
Having successfully completed this module, the student should be able to:

  • Understand and explore international business dynamics.
  • Assess the complex character of global business, barriers and opportunities.
  • Interpret global competitive and political forces.
  • Understand the different types of international or global business.
  • Recognize the critical success factors in internationalising a business.
  • Appreciate the different organisational forms applicable.
  • Develop appropriate market expansion strategies.
  • Assess internationalisation readiness.
  • Appraise market entry modes and channels.
  • Understand a “Born Global” strategy.
  • Develop related leadership capabilities in an international context.
  • Interpret international business cultures better.

Global Brand Management
Having successfully completed this module, the student should be able to:

  • Understand and articulate the role of brand in contemporary organizations, business systems and societies.
  • Demonstrate a systematic understanding of the principles of strategic brand management including implementation strategies.
  • Critically appraise the issues in managing a portfolio of brands and making strategic brand decisions.
  • Understand the characteristics of brand equity and brand value and different approaches to measuring them.
  • Use the vocabulary of branding.
  • Creatively extrapolate theoretical and strategic issues in branding to the real world of individual brands through the submission of a brand portfolio.

Economics for Global Markets
Having successfully completed this module, the student should be able to:

  • Apply economic approach to analysis in evaluating investment and production strategies and decisions made by markets participants in a specific market setting or under specific policy constraints, including in considering the effects of exogenous and endogenous shocks to the economy on consumers and producers.
  • Apply economic thinking to analysis of government policies relating to economics, and specific industries and markets.
  • Deploy economic analysis tools acquired during the course to explain and understand business cycle dynamics and evolution of growth, GDP and GNP, as well as other components of the National Accounts.
  • Describe and understand the role of individual preferences, production strategies and investment choices, as well as technology and R&D in defining market economies and market outcomes.
  • Be able to relate lessons learned from the key economic shocks of our times (the Global Financial Crisis, the Great Recession, the Eurozone crises and the Secular Stagnation) to analysis of the corporate strategies and decisions relating to production, investment and operations strategies.

International Entrepreneurship
This course focuses on the nature of contemporary international business strategy. International business strategy combines the science and art of strategic management with many other disciplines such as economics, sociocultural anthropology and political science. This course aims to guide the student in understanding the arena in which international business strategy is conducted and how strategies for international development are crafted.

Having successfully completed this module, the student should be able to:

  • Analyse a business from the manager's perspective in the context of an ever-changing international/global operating environment;
  • Identify and understand the sociocultural, economic and political factors that impact upon international/global business strategy;
  • Identify emerging trends in the global business environment;
  • Develop broad, strategic solutions and/or plans of action in response to any combination of market, political, socio-cultural, and /or competitive global force;
  • Appreciate the operations of multinational enterprises, their subsidiaries and SME born globals;
  • Appreciate the special strategic and relational considerations when conducting business in Asia.

Cross Cultural Management
Having successfully completed this module, the student should be able to:

  • Comprehend and interpret the dimensions of societal culture as a basis for understanding national cultures.
  • Demonstrate knowledge and understanding of the complex linkages between national culture and communication, managerial practice and ethical behaviour.
  • Appreciate the limitations and challenges of the applicability of universal theories to the international context.
  • Critically appreciate the field of cross cultural management.
  • Demonstrate significant international and cross –cultural awareness.
  • Recognize, understand and critique competencies required for cross-cultural management
  • Compare and contrast dimensions of national culture to establish areas of cultural similarity, difference and distance.

Project Management
This course explores the role of project management in improving organisational performance and exposes participants to the methods of planning and implementing projects. The course develops an appreciation of the project management context, the process as it occurs, and the key techniques required for successful project delivery. This will enable participants to develop a practical knowledge of project management as well as the tools and techniques commonly used in the discipline. Students who complete the course will be able to better understand the project management environment and any projects they work on in their future careers.
 
 Having successfully completed this module, students should be able to:

  • Articulate the role of project management in the modern organisation;
  • Understand the project management process and project life-cycle;
  • Utilise the major methods and approaches to project management, and the specific techniques required to successfully deliver a project;
  • Appreciate the unique nature of international projects;
  • Make accurate use of the frameworks and models covered in the course, applying them to a wide range of situations;
  • Incorporate learning from other subject areas into the project management framework;
  • Demonstrate how project requirements vary across contexts and the implications for the project manager.

Social Entrepreneurship
On successful completion of this module, students will be able to critically evaluate the relevant theory associated with social enterprises and social entrepreneurs in both an international and Irish context. All while investigating key questions such as:

  • What are the big problems that you see in the world? What do you passionately believe needs to change?
  • How effective are social entrepreneurs in solving the effects or the roots of a problem?
  • How important is making a profit when you are a non-profit?
  • Is it ever right for a social entrepreneur to bend the rules, when it’s for the greater good?
  • As social enterprises become more commercial, and commercial enterprises awaken to their social responsibilities, are we seeing a blurring of the boundaries? In 10 years will ‘social entrepreneurship’ even be relevant?

Global Supply Chain Management
Having successfully completed this module, the student should be able to:

  • Demonstrate an awareness of the key processes in a supply chain and how these are linked together by product, financial and information flows.
  • Understand and apply a range of models concerning these flows to specific business cases.
  • Analyse operational challenges in the context of a supply chain management orientation;.
  • Analyse the operational risk profile of different supply chain configurations.
  • Propose an international sourcing and inventory management approach to achieve a given strategic objective.
  • Satisfactory completion of this module will contribute to the development of the following key skills.
  • Ability to analyse global supply chain designs and discriminate between effective and ineffective designs.
  • Familiarity with optimisation techniques to improve supply chain designs.

Ethical Business
This module aims to prepare the students to understand, identify and shape the responsibility of businesses vis-à-vis society and the future generations. It seeks to help students to think critically about ethical issues that arise in the real business world and analyse the impact of business decisions on a variety of stakeholders. While there are no easy recipes for what corporations should and must, our departing assumption is that learning to effectively manage ethical, social, and environmental issues can produce positive results for the manager, for the company, and for society at large. The key themes in this course will revolve around moral decision making; stakeholder orientation; environment, social and governance dimensions and impact; and corporate social responsibility.

Having successfully completed this module, the student should be able to:

  • Learn to analyse complex business situations and be conscientious of the underlying ethical dilemmas facing businesses and individuals;
  • Be conversant with major aspects related to Ethical Business, namely stakeholder logic, corporate governance, and CSR;
  • Critically evaluate current debates concerning the purpose of the business, and the social and environmental impact of businesses;
  • Distinguish between a range of stakeholders in relation to the functioning of business, identify their various interests and concerns; and appraise the complexity involved in managerial decision making;
  • Understand how businesses approach their social and environmental responsibilities and evaluate their potentials and limits;
  • Effectively work as an individual and as a member of a dynamic multi-disciplinary and cross-cultural team.

Negotiation Theory
Having successfully completed this module, the student should be able to:

  • Recognise, define and describe different types of negotiation.
  • Identify and describe core negotiation elements and common negotiation tactics.
  • Analyse and evaluate negotiation processes and outcomes, and formulate and communicate actionable improvement approaches.
  • Identify intra-personal, inter-personal and contextual factors that can contribute and detract from effective negotiations.
  • Execute literature-based research into specific negotiation issues.
  • Comprehensively plan and prepare interpersonal and team-based negotiations.

Dissertation
A piece of primary research is the capstone of your MSc experience. Students in recent years have undertaken diverse specialist projects; from cinema and marketing management, fashion and supply chain, and engineering and strategy.  Importantly, you are assigned an experienced member or faculty who will personally mentor you and help you tailor and complete your research. This project allows you to showcase what you have learnt in management throughout the year and leverage the project to assist you to the next stage of your career.  The goal is to reflect on the career that you want to have, and then to craft a piece of research that interests you.