MSc in Digital Marketing Strategy
Students will be introduced to the overall digital marketing ecosystem focusing on the skills you will need to effectively plan, design and implement strategies that add value to organisations.
Programme at a Glance
- Start Date: September 2017
- Duration: 12 months
- Delivery: 12 taught modules. You will be assessed through a mixture of written exams and continuous assessment
- NFQ Level: 9
MSc Digital Marketing Strategy focuses on digital design and user experience as well as the digitalisation of interactions between paying customers, free users and business to understand how corporations do business in a digital world. Students will also undertake professional certifications such as the Advanced Google AdWords certificate and Google Analytics certificate.
The programme has a strong industry focus & partnership approach with digital and marketing companies in Dublin, home to the tech and start-up hub of Europe called the ‘Silicon Docks.’ Guest lecturers and speakers include former and current executives from multinational companies including Google, Facebook, Twitter, HubSpot and Microsoft.