MSc Digital Marketing Strategy Part Time
This 2 year part time programme will introduce students to the overall digital marketing ecosystem focusing on the skills you will need to effectively plan, design and implement strategies that add value to organisations.
Taught via weekly evening classes, the programme is structured to enable students to combine their study and professional life.
Programme at a Glance
- Start Date: September 2017
- Schedule: Classes held every Tuesday and Thursday, 6pm – 9pm*
- Delivery: 12 taught modules. You will be assessed through a mixture of written exams and continuous assessment
- NFQ Level: 9
- Full time option ranked 1st in Ireland
MSc Digital Marketing Strategy focuses on digital design and user experience as well as the digitalisation of interactions between paying customers, free users and business to understand how corporations do business in a digital world. Students will also undertake professional certifications such as the Advanced Google AdWords certificate and Google Analytics certificate.
The programme has a strong industry focus & partnership approach with digital and marketing companies in Dublin, home to the tech and start-up hub of Europe called the ‘Silicon Docks.’ Guest lecturers and speakers include former and current executives from multinational companies including Google, Facebook, Twitter, HubSpot and Microsoft.
*Programme schedule is subject to change.