Programme Outline

Module 3 - Managing The Functions

The first week of module 3 is a workshop devoted to the above and covers the following topics :

Having successfully completed this module, students should be able to :

Evaluate a company’s financial performance using common-size income statements.
Illustrate and interpret the components of the assets, liabilities and equity sections of the balance sheet, and discuss the uses of the balance sheet in financial analysis.
Demonstrate how the cash flow statement is linked to the income statement and the balance sheet.
Compare and contrast cash flows from operating, investing and financing activities.
Explain how day-to-day operational decisions are reflected in the financial statements of a firm.
Compute the cost of equity and debt capital from data in financial statements and perform simple valuations of equity.

Having successfully completed this module, students should be able to:

Analyse and Critique the marketing strategy of an organization
Develop a Marketing strategy for an organization
Understand the core marketing strategies of competing through managing customer relationships, managing customer service, branding and managing innovation.
Understand the role of marketing in an organization, critique the effectiveness of marketing in an organization and identify how it can be improved

Having successfully completed this module, students should be able to:

Identify and understand the working of manufacturing and service firms from an operations perspective
Apply key concepts in the area of operations strategy such as process, capacity, quality, development, improvement, focus
Work effectively as an individual in a team focused on reviewing the performance of an operation

Having successfully completed this module, students should be able to understand and apply the principles of management to:

Having successfully completed this module, students should be able to:

Evaluate the implications for Globalization of ongoing political, economic and technological developments at the global and regional level
Analyse the implications for individual sectors and firms of ongoing changes in the global tax, legal, technological, public-policy and trading environments
Analyse the consequences for business and society of various public policy proposals under discussion
Assess the likelihood (or otherwise) of various public policy proposals being adopted, and
Strategise accordingly

Having successfully completed this course, students should be able to:

Appreciate, through practice, the complexity of analysing industries, competition, companies and organisational strategy
Demonstrate skill in strategic diagnosis and decision making and the application of theory to practice under conditions of uncertainty and complexity
Transfer application of relevant techniques of analysis to your Company Project process during this year and later, to your professional practice as a manager

Having successfully completed this module, students should be able to: