1) Writing Exercise
The writing assessment for your Introduction to Geography seminars this year will include the following two writing exercises:
Writing exercise questions will be given to you during Seminar 1(Week 2) and you will be expected to hand in the exercise during Seminar 5 (Week 6).
2) Press Release Writing Guidelines.
The following guidelines will delineate the necessary elements of an effective press release.
are seven basic elements that every press release
I) 'FOR IMMEDIATE RELEASE.'
These words should appear in the upper left-hand margin, just under the organisational letterhead. Every letter should be capitalized.
II) Contact Information.
A line or two should be skipped after the release statement and then should be listed the name, title, telephone and fax numbers of the organisations spokesperson (the person with the most information). It is important to give home phone (mobile) numbers since reporters often work on deadlines and may not be available until after hours.
Skip two lines after your contact information and use a boldface type. The headline should convey in 3-5 words the content of the press release. It should be an eye catcher and convey the import of the release immediately.
The dateline contains the name of the city from which the press release is issued and the time and the date. E.G.
Dublin: 16:30. 15 November 2002.
V) Lead Paragraph.
The first paragraph needs to grasp the reader’s attention and should contain the relevant information of the press release’s message. It should include the five W’s and H of the story within the message:
The language should be punchy and colourful, a good rule of thumb is to envision the lead paragraph in the press release as it would appear in the lead paragraph of a news story.
The main body of the press release is where the message of the release should fully develop. Quotes, facts and statistics should be included here. A common practice with ‘hack’ journalists is allowing the press release to ‘write’ their news pieces for them. A good press release writer should keep this in mind, as imitation is the best form of flattery. When writing your piece, envision it as a short news piece worthy of publication.
A short recap of the press release should be include at the bottom of the page along with any follow up materials, dates, etc.
Possible Press Release Topics
To come up with press release topic, you may brainstorm within your group. The following are suggestions for press release topic.
3) Academic Referenced Essay Guidelines. (50 word abstract and 1000 word research essay.)
The next segment of the writing exrcise is to write a 1000 word essay with at least 5 sources referenced according to the Harvard Style (handouts will be provided), along with a 50 word abstract for your essay.
I) Abstract Writing Guidelines.
The following guidelines delineate what an abstract is, what purposes it serves and how to write one.
A) What is an abstract?
An abstract is a condensed version of a longer piece of writing that highlights the major points covered, concisely describes the content and scope of the writing, and reviews the writing's contents in abbreviated form.
What types of abstracts are typically used?
Two types of abstracts are typically used (Kilborn 2002):
Why are abstracts so important?
The practice of using key words in an abstract is vital because of today's electronic information retrieval systems. Titles and abstracts are filed electronically, and key words are put in electronic storage. When people search for information, they enter key words related to the subject, and the computer prints out the titles of articles, papers, and reports containing those key words. Thus, an abstract must contain key words about what is essential in an article, paper, or report so that someone else can retrieve information from it. (Kilborn, 2002)
B) Abstract Structure (Punch, 2002).
1) In a really good abstract, the first sentence will capture the essence of the article, conveying a clear sense of its broad content/argument/central theme as appropriate.
2) The rest of the abstract follows logically from this point, two or three sentences developing the first - adding detail, findings related perspectives, etc.
3) It concludes by trying to capture something of the writer's central argument or most important finding.
C ) Qualities of a good abstract.
II) Referenced Essay Guidelines.
Sources of Information.
B) Titling the Essay.
C) Structure of the Essay.
I: The Introduction.
II : The Body of the Essay.
III: The Conclusion .
Before writing the conclusion look for the following:
Referencing is critical
to the success of your paper and a major aspect of the assessment
is defined as taking and using another’s thoughts, ideas, writings and
words and presenting them