Advertising, PR & Marketing

• G1/G2 : Advertising / PR
• G3/G4 : Marketing / Market Research

 

G1/G2 : Advertising / PR

• AGCAS Booklets:
  • Advertising & Public Relations Sector
  • Advertising, Public Relations & Direct Marketing (hardcopy)
• Your Degree in ... What Next?
• Business Studies
• Media Studies
• Psychology
• Sociology
• Statistics
• Occupational Profiles:
  • Advertising Account Planner, UK
  • Advertising Account Executive, UK
  • Advertising Art Director, Irl
  • Advertising Art Director, UK
  • Advertising Copywriter, Irl
  • Advertising Copywriter, UK
  • Advertising Executive, Irl
  • Advertising Media Salesperson, Irl
  • Media Analyst, UK
  • Media Buyer, Irl
  • Media Buyer, UK
  • Media Planner, Irl
  • Media Planner, UK
  • Political Researcher, Irl
  • Public Affairs Consultant, UK
  • Public Relations Officer, Irl
  • Public Relations Officer, UK
• Professional Institute Information:
• IAPI - Institute of Advertising Practitioners in Ireland
• IPA - Institute of Practitioners in Advertising
• PRII - Public Relations Institute of Ireland
• PRCA - Public Relations Consultants Association (Ireland)
• IPR - The Institute of Public Relations
• Any other relevant literature:
  • Advertising and You? - Graduate Careers in Advertising Agencies (video)
  • A Day in the Life: Advertising Copywriter (hardcopy)
  • Me & My Job: Public Relations (hardcopy)
  • Career Focus: Public Relations (hardcopy)
  • Careers: PR officer (hardcopy)
  • D&AD (British Design & Art Direction) (hardcopy)
  • Advertising & Marketing (FT) (hardcopy)
  • Diploma in Public Relations (hardcopy)
  • PRII Training Workshops (hardcopy)
  • Survey of the Recuritment and Selection Practices of Public Relations Companies (UK) (hardcopy)
  • The Insider's Guide to Public Relations (PRCA / Front Line) (hardcopy)

G3/G4 : Marketing / Market Research

• Gradireland Booklets:
  • Careers for Arts & Social Science Graduates
• AGCAS Booklets:
  • Retail Sector
  • Marketing & Market Research (hardcopy)
  • Advertising, Public Relations & Direct Marketing (hardcopy)
• Occupational Profiles:
  • Market Research Executive, Irl
  • Market Research Executive, UK
  • Market Research Interviewer, Irl
  • Market Researcher (Qualitative/Quantitative), UK
  • Marketing Executive, Irl
  • Marketing Executive, UK
  • Marketing Manager, Direct, Irl
  • Sales Promotion Account Executive, UK
• Professional Institute Information:
  • IDMA - The Irish Direct Marketing Association
  • The Marketing Institute
  • ESOMAR - The World Association of Opinion and Marketing Research Professionals
• Journals / Casebooks:
• The Hobsons Management Casebook (hardcopy)
• Target Europe: Business, Management & Finance (hardcopy)
• Any other relevant literature:
  • Working Week: Marketing Manager (hardcopy)
  • Job Spec: Marketing Assistant (hardcopy)
  • Marketing News (hardcopy)
  • IMI Training & Development (hardcopy)